Industry
Consumer Packaged Goods & Retail
Lead retail innovation with cutting-edge insights.
Overview
Evolve CPG & Retail Strategies for Sustainable Growth
The consumer packaged goods (CPG) and retail industry is grappling with rising input costs, economic uncertainties, and shifting consumer behaviors. Evalueserve is ready to guide CPG and retail companies through this transformation. Our advisory and tailored solutions help companies pivot towards sustainable strategies focused on profitable volume. We also enable enterprise customers to update their overall strategy playbook, leveraging targeted advertising, precision growth management, and strategic innovation.
In a market marked by increased consumer price sensitivity and global uncertainties, Evalueserve’s industry expertise and AI-enhanced tools equip clients to identify growth opportunities, optimize their product mix, and improve operations and supply chain management. By helping companies navigate these challenges effectively, we position them for long-term success in a complex, dynamic market.
Market & Competitive Intelligence
Stay ahead of the competition in the CPG sector with our AI-enabled market and competitive intelligence solutions. We provide real-time insights and in-depth competitor benchmarking, helping you navigate market shifts and capitalize on growth opportunities.
Innovation Intelligence
Unlock growth and protect your market position with Evalueserve’s innovation intelligence services. By analyzing industry shifts and innovation opportunities, we help organizations develop forward-looking strategies that fuel product development and improve operational efficiency.
Strategic Support & Insights
Empower your business with tailored go-to-market (GTM) strategy support. Identify new growth avenues across geographies, adjacent markets, and innovative channels like eCommerce and DTC. Evalueserve helps you discover innovations, find new customers, and enhance operations in the quickly evolving world of CPG and retail.
DTC, eCommerce & Marketing Analytics
Enhance your DTC and eCommerce strategies with Evalueserve’s comprehensive analytics solutions. Leverage actionable insights and competitive intelligence to build scalable, KPI-driven business models that drive growth. Our expertise empowers you to understand customer behavior, enabling you to create personalized experiences and make informed sales, marketing, and pricing decisions.
Sustainability Services
Transform your CPG and retail operations with Evalueserve’s comprehensive sustainability services. Accelerate your journey toward a circular economy by implementing innovative practices in operations, ingredients, and packaging. Position your business for success in a greener future with Evalueserve.
Supply Chain & Operations Analytics
Streamline your operations and enhance supply chain performance with Evalueserve’s data-driven insights and predictive analytics. Harness the combined power of AI and domain expertise to improve production efficiency, minimize costs, and bolster resilience – keeping you future-ready.
Success Stories
Discover how top CPG and retail companies are transforming strategies with our insights and AI-enabled solutions. We help businesses navigate rising costs, evolving consumer behavior, and global uncertainties, enabling them to allocate resources efficiently, boost marketing ROI, and drive sustainable growth.
Related Resources
Explore Our Domain Expertise
How Gen AI is Revolutionizing CPG D2C Strategies for Modern Consumers
Gen AI is revolutionizing CPG D2C strategies, helping brands better understand consumer behavior, regain control over customer relationships, and navigate post-pandemic market shifts.
Decoding Retail Data with Vivek Anand
Vivek Anand, Director of Advanced Analytics at Gap, joins host Erin Pearson on Decisions Now to delve into topics including the complexities of demand forecasting in the fashion industry, the significance of dynamic pricing strategies, and more.
Hunt for Customer Data in a Cookie-less World: The Future for CPG Marketers
Discover how CPG marketers can navigate the shift to a cookieless digital world and continue to gather customer data. Learn about the latest marketing strategies and data-driven insights for successful online advertising.
Is the Metaverse the New Reality of the Beauty Industry?
Metaverse popularity is huge, and an industry like beauty, rooted in sensory experiences, has decided driving innovation in the metaverse. Namrata Sain’s blog will look at the three complementary but very different ways in which beauty brands can have a piece of the phenomenal potential of this new virtual world.
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