The latest Tracking-the-trends document highlights the recent product launches in the asset management industry, focusing on the new funds introduced in 2023 by leading US asset managers. The report offers insights into fund types, trending product categories, and prominent players in the new launches, reflecting the prevailing client demand patterns.

ETFs experienced significant growth in H1 2023, with the top 10 asset managers launching six times more ETFs than MFs, primarily driven by Active ETFs. The trend continues from the previous year, where around 70% of new launches were ETFs. The US regulatory environment provides tax advantages for ETFs, and their lower costs than MFs further boost their popularity. As a result, Oliver Wyman predicts that ETFs will likely account for 24% of total fund assets by 2027, up from the current 17%.