MDM vs. CDP: Which Does Your Organization Need?

In today's rapidly evolving enterprise data management landscape, many organizations struggle to efficiently utilize the vast amounts of data collected from various sources. Common challenges include data being stored in siloed systems, ownership of different data types being fragmented across departments, and inconsistent data quality throughout the organization.

By implementing a centralized data management system, such as a Master Data Management (MDM) solution or a Customer Data Platform (CDP), organizations can effectively overcome these issues, as highlighted by Arjun Vishwanath and Mahtab Masood from Evalueserve.