"The Indian OTT market is currently going through a consolidation and disruption phase where users have started to demand more regional content and faster theatrical releases on OTT. OTT aggregators have started to identify ad-based revenue model to offer economical plans to a price sensitive market. With the price wars between regional platforms the market is poised to have a consumer centric growth approach"
• Swati Beria
Group Manager – Corporate and Investment Banking LoB
• Balendu Bhagat
Lead Analyst – Corporate and Investment Banking LoB
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Also, read the 2022 global OTT market trend and analysis, including major reasons for growth, current scenario, the status of the Indian market, key developments, and market performance.
