Traditionally, insurance products have been sold through agents and brokers – providing personalized advice and services to customers. However, recently there has been a major shift toward the digital landscape across the insurance sector impacting the way products are now being distributed.

This white paper highlights, how insurance companies are embracing digital change by adopting a dual approach to develop a new synergistic distribution model. Also, with latest trends suggesting – more and more policy buyers are demanding a part of the insurance sales experience via digital channels. However, interestingly when it comes to buying a policy the current data indicates physical channels are still being preferred by policy buyers.