The CMO organizations have often faced challenges related to silos due to the nature of marketing functions and their interactions with other departments, which inhibit the organization from maximizing effectiveness and delivering cohesive experiences to customers.

IntelliLens, born from our partnership with Google Cloud, unleashes the full potential of marketing through advanced customer analytics, driving precision, personalization, and profitability at every touchpoint.

The six lenses (Customer, Campaign, Digital, Social, Voice of Customer & Marketing ROI) provide a comprehensive decision support system for the CMO’s organization which enable harnessing the power of customer analytics and insights to drive data-driven decisions, unlock untapped opportunities, and deliver exceptional experiences that resonate with customers with a focus on ROI.

IntelliLens empowers businesses to- 

• Identify and target the most valuable customers by deeply understanding their needs and preferences.  

• Drive pinpointed outreach campaigns through the most effective channels, ensuring precise attribution and optimal use of marketing budget 

• Measure and streamline marketing campaigns with a focus on maximizing marketing ROI