Background
A leading consumer packaged goods manufacturer faced challenges in analyzing their products' performance across various retailer websites. They needed a sophisticated solution to combine digital shelf analytics with consumption and market share data to drive effective decision-making in the eCommerce space.
The Solution
Evalueserve conducted extensive design thinking workshops to understand the client's needs and implemented a comprehensive solution on Google Cloud Platform. The team employed factor analysis techniques to evaluate internal and external data availability, then developed an end-to-end automated insights platform using advanced data modeling and engineering techniques. The solution leveraged Google's powerful analytics tools to process and analyze data from multiple sources.
Business Impact
The implementation transformed the client's ability to monitor and optimize their digital shelf presence. Business teams gained access to real-time actionable insights, significantly improving brand performance across various eCommerce platforms. The Google Cloud-based solution unified data from disparate sources into a single, coherent platform, dramatically improving operational efficiency.
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Real-time analytics across multiple retail platforms
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Unified view of previously scattered data sources
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Automated insight generation and reporting
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Improved operational efficiency through data consolidation
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Overview & Impact
A consumer goods giant optimized its digital shelf performance with Evalueserve's Google Cloud-based solution, gaining real-time insights and significantly improving brand performance across eCommerce platforms.