The Challenge
When looking to grow in a new market, thinking outside the box and comprehensive intelligence is critical for sound business decisions. There are so many variables to consider before pursuing an opportunity, due to its ability to impact present and future goals. A multi-billion dollar corporation wanted to increase its presence in the EMEA region by taking an integrated approach towards the market.
The client leveraged Evalueserve’s Insightsfirst platform that would enable them to make better strategic decisions. Being able to rely on an insights platform that provides customer and competitor intelligence, along with a knowledgeable support team, was crucial to the client’s success.
Our Solution
Our Insightsfirst platform focuses on bringing insights to multiple stakeholders from specific areas that would affect the client’s decision making, while making these insights as accessible and accurate as possible.
Market, customer and competitive intelligence, provided on a near real-time basis, enabled the client to obtain both a holistic view of the broader industry dynamics and insight into specific competitors. The Insightsfirst platform utilized information from all publicly available sources and databases, in order to deliver the most up-to-date and accurate insights.
By having the Insightsfirst platform cover these three intelligence groups, the client received a holistic view of who they should be targeting, who could be a threat, and how to reach targeted markets. This knowledge acted as a guide to the client to take decisions that positively impacted their ability to increase market presence.
When making these insights easily available to the client’s team, there was also the need to have accurate information easily accessible. An “on-the-go”, ready access mobile application allowed stakeholders to have real-time access to relevant updates, insights dashboards, and upcoming trends. This information was also made available through an online access point, facilitating rapid movement of information to the client’s team.
Business Impact
Through robust and comprehensive data collections, rigorous analysis and dynamic visualizations of relevant information, the client was able to accelerate the development of key marketing and strategy solutions. As a result, the client’s sales and marketing team were able to drive and improvise on their strategy and implementation across the board. Misunderstandings and inconsistencies the client’s team experienced earlier, were reduced considerably due to the successful integration of the intelligence platform.
Achieved consistency through robust strategy development process
Having access to the same resources enables the client's team to remain consistent throughout the strategy development process.
Increased market presence
The dynamic intelligent platform's encompassing groups (customer, market, and competitive) enabled the client's team to increase their market presence.
Broaden stakeholder bandwidth
More time can be spent on strategic elements such as insight-driven decision making rather than on challenges of Market and Business Intelligence.
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