Global Beauty Leader Transforms Multi-Brand Analytics Platform

Background & Solution

A leading global beauty company had successfully piloted an analytics platform in a single country to manage their online business operations. However, scaling this proof-of-concept globally presented significant challenges, as their existing Tableau-based system struggled to efficiently handle data across inventory, fulfillment, promotions, and returns for both marketplace and omnichannel operations.

Working closely with the client, Evalueserve architected and implemented a comprehensive Google Cloud Platform solution. The team designed a multi-tier web application leveraging React for the frontend interface, Django for backend processing, and a combination of PostgreSQL and BigQuery for robust data warehousing. The solution incorporated Apigee gateway for API management and utilized Google Cloud Run for serverless deployment, ensuring optimal performance and scalability.

Business Impact

The transformation delivered remarkable results across the organization's global operations. The new platform provided consistent reporting and analytics capabilities across EMEA, APAC, and Americas regions, serving 26 brands and thousands of dashboard users worldwide. The serverless architecture enabled seamless scaling based on demand, while Google Cloud's infrastructure ensured high availability and system redundancy.

  • Unified global analytics platform serving 26 brands

  • Accelerated insight generation for inventory and fulfillment metrics

  • Enhanced system reliability through Google Cloud infrastructure

  • Seamless scalability via Cloud Run implementation

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Overview & Impact

Evalueserve helped a global beauty leader scale their analytics platform with a Google Cloud-based solution, supporting 26 brands and thousands of users across EMEA, APAC, and the Americas.

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Unified Global Analytics Platform

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Seamless Scalability via Cloud Run

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