Infrastructure Leader Modernizes Marketing Analytics

Background & Solution

A global engineering and infrastructure consulting firm sought to optimize their marketing team's data lake architecture on Google Cloud Platform. Their existing setup needed refinement in data governance, with Informatica Axon implementation still in its initial stages.

Evalueserve conducted a thorough assessment of the existing architecture and provided strategic recommendations for optimization. The solution focused on leveraging Google Cloud's native services to streamline data pipelines, enhance storage efficiency with BigQuery, and implement robust security protocols. The team developed a roadmap for workflow optimization and self-service analytics capabilities, all aligned with Google Cloud best practices.

Business Impact

The engagement resulted in a transformed marketing analytics environment that maximized the value of Google Cloud Platform's capabilities. The implementation of structured data governance processes and optimized workflows significantly improved data quality and accessibility, while maintaining strict security and compliance standards.

  • Optimized BigQuery performance and cost efficiency

  • Enhanced data governance and security protocols

  • Streamlined marketing analytics workflows

  • Improved self-service capabilities for marketing team

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Overview & Impact

Evalueserve optimized a global engineering firm's marketing data lake on Google Cloud, improving data governance, streamlining workflows, and enhancing analytics capabilities while ensuring strong security and compliance.

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