Summary
Seismic postings were managed by multiple piece owners without any standard practice which resulted into pieces appearing in incorrect folders with incorrect meta data and hence was creating multiple issues in the front-end for stakeholders. For this, they wanted our team to identify and correct the incorrectly tagged pieces and create a process which could assist piece owners, fund managers and other key stakeholders in understanding the correct meta data and folder structure.
Evalueserve provided two solutions - Seismic postings and Knowledge Solutions via Domain Experts
- Seismic postings were made more efficient through updating the meta data, creating a process around posting of content and owning the responsibility of managing all posting
- Knowledge Solutions via Domain experts who developed a thorough understanding of the platform, folder structure, meta data, expiration process, restoring pieces, etc.
The Challenge
The client was struggling to make its content available effectively and efficiently to the front-end marketing stakeholders. Further, the publishing on its distribution platform (Seismic) was owned by multiple owners which led to non-standardized practice and a lack of ownership for addressing issues.
Our Solution
- Seismic platform management
- Evalueserve managed all Seismic postings and became a one stop solution provider.
- Key deliverables:
- Meta data for all pieces were thoroughly checked, adjustments made, and missing data filled so that the pieces are reflected in the correct folders
- After setting up the process - piece owners, fund managers, and other key stakeholders were introduced with the process wherein every Seismic posting was to be now handled by Evalueserve Digital team
- Knowledge Solutions via Domain Experts
- Dedicated employees within the Evalueserve Digital team focused specifically on Seismic and developed a thorough understanding of the platform, folder structure, meta data, expiration process, restoring pieces, etc.
Business Impact
- Achieved 24 hours turn-around-time (TAT) for making pieces available on Seismic even during peak load period
- No more incorrectly posted pieces, incomplete meta data, and multiple entries of same pieces
- Created a knowledge repository of over 22,000 pieces over the last 5 years