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Domain Expert

Erin Pearson

Vice President, Marketing

About Erin

Erin Pearson is the Vice President of Marketing at Evalueserve, where she specializes in go-to-market strategies, demand generation, and branding. With a focus on implementing scalable solutions that deliver high ROI, Erin brings a wealth of experience from her previous roles as Client Partner at 3Pillar Global and Director of Strategic Accounts at Triblio.

A recognized thought leader in the marketing technology space, Erin has been published in prestigious media outlets such as DemandGen Report. She is also a sought-after speaker, having presented at international conferences including Intellicon, CiMi.con Evolution, and MRMW.

Erin holds a Bachelor of Science degree from the University of Maryland, College Park, which has provided a solid foundation for her data-driven approach to marketing.

Beyond her professional accomplishments, Erin is passionate about animal welfare and has rescued over 50 cats and dogs. An avid adventurer, she has hiked the Grand Canyon and through Patagonia, summited Kilimanjaro and Half Dome in Yosemite, scuba dived on the Great Barrier Reef, biked across Thailand, and even camped in Antarctica.

Area of Expertise

  • Marketing

  • Competitive Intelligence

  • Go-to-Market

  • Demand Generation

Education

  • Bachelor of Science, University of Maryland

Featured Insights

Latest Podcast

How McDonald's uses Data Analytics to Revolutionize QSR

In this episode, Zachary Richard, director of global data science at McDonald’s, shares insights on how to use data & analytics to transform the QSR industry and boost customer and crew experience.

Additional Published Work

Area of Expertise

  • Marketing

  • Competitive Intelligence

  • Go-to-Market

  • Demand Generation

Education

  • Bachelor of Science, University of Maryland