About Erin
Erin Pearson is the Vice President of Marketing at Evalueserve, where she specializes in go-to-market strategies, demand generation, and branding. With a focus on implementing scalable solutions that deliver high ROI, Erin brings a wealth of experience from her previous roles as Client Partner at 3Pillar Global and Director of Strategic Accounts at Triblio.
A recognized thought leader in the marketing technology space, Erin has been published in prestigious media outlets such as DemandGen Report. She is also a sought-after speaker, having presented at international conferences including Intellicon, CiMi.con Evolution, and MRMW.
Erin holds a Bachelor of Science degree from the University of Maryland, College Park, which has provided a solid foundation for her data-driven approach to marketing.
Beyond her professional accomplishments, Erin is passionate about animal welfare and has rescued over 50 cats and dogs. An avid adventurer, she has hiked the Grand Canyon and through Patagonia, summited Kilimanjaro and Half Dome in Yosemite, scuba dived on the Great Barrier Reef, biked across Thailand, and even camped in Antarctica.
Area of Expertise
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Marketing
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Competitive Intelligence
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Go-to-Market
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Demand Generation
Education
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Bachelor of Science, University of Maryland
Featured Insights
Latest Podcast
How McDonald's uses Data Analytics to Revolutionize QSR
In this episode, Zachary Richard, director of global data science at McDonald’s, shares insights on how to use data & analytics to transform the QSR industry and boost customer and crew experience.
Strategic Forgetting: Streamlining Your Knowledge Management
Explore the importance of strategic forgetting in knowledge management, a deliberate process to maintain an efficient, relevant knowledge base by identifying and discarding outdated or redundant information.
AI-Powered Competitive Intelligence: Leveraging NLP and Predictive Analytics for Informed Decision-Making
Uncover the power of natural language processing and predictive analytics in competitive intelligence, enabling rapid insights and informed decisions with Evalueserve’s Insightsfirst platform.
The Journey from Data-Aware to Data-Driven: Transforming Enterprise Analytics Maturity
Explore the transformative journey from data-aware to data-driven, unlocking your organization’s competitive edge through centralized data and advanced analytics.
Additional Published Work
Area of Expertise
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Marketing
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Competitive Intelligence
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Go-to-Market
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Demand Generation
Education
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Bachelor of Science, University of Maryland