Integrating Artificial Intelligence into the Competitive Intelligence Process

With the digital revolution came a rise in demand for insights teams that are dedicated to monitoring data on the market, competitor strategies, supply chain disruptions, and more. Rather than rely on one-time projects to determine why a business may already be in trouble, insights teams can provide decision-makers with intelligence on their operating environment on an ongoing basis.

However, there’s still a gap between data and action. Gartner has predicted that, through 2022, only 20% of analytics insights will result in business outcomes. The majority of companies continue to struggle to harness the power of data.

In this program, we will talk about award-winning examples of companies that are using AI effectively to scale their competitive and market intelligence programs, increase stakeholder adoption, and drive business outcomes. Specifically, you will walk away better able to:

• Diagnose where your projects are falling short
• Understand how AI can assist in analyzing patterns and pulling out key insights for your business
• See examples of how to integrate AI into your CI program
• Effectively prioritize and deliver relevant insights to scale business outcomes across the organization
• Identify opportunities to deploy artificial intelligence (AI) in your M&CI processes