Direct-to-Consumer eCommerce – Take control of your brand narrative and data to build a strong relationship with consumers

With consumers demanding a great customer experience, companies pushing themselves to exceed consumer expectations and digital channels opening the floodgates of opportunity, companies are getting closer than ever to take complete control of their brand consumer experience by selling directly to consumers.

As CPG and Retail companies doubled down on selling direct to consumers in the current scenario, they have struggled to create the right strategy to go to market, acquire / engage / retain consumers and have lost $s in the process. This can be avoided!

Learn from our guest industry leaders:

• Yusuf Abbasi, Global Lead – Data, Digital & Analytics at Kraft Heinz
• Sri Nagarajan, Chief Technology & Innovation Officer at Bethesda LC
• Scott Wurzbacher, Regional Director Hound & Gem Strategic Initiatives at Bethesda LC