AI Revolution in Market Research – From Data to Advantage with Melanie Courtright
In this powerful episode of Decisions Now, Erin Pearson sits down with Melanie Courtright, CEO of the Insights Association, to explore how AI, massive data shifts, and evolving buyer expectations are transforming the insights and analytics industry. Melanie shares why data quality is more critical than ever, how teams must adapt their tech stacks, and what it truly takes to deliver insights at the speed of decision-making.