Is your insights strategy ready for the next data revolution?
In this episode of Decisions Now, host Erin Pearson is joined by Melanie Courtright, CEO of the Insights Association, to dive deep into how AI, shifting data landscapes, and evolving stakeholder expectations are reshaping the world of market research and analytics.
Melanie shares real-world strategies to future-proof your insights function and deliver value at the speed of decision-making.
About our guest:
Melanie Courtright is a renowned leader in the insights and analytics industry, specializing in data integrity, research methodology, and the ethical application of emerging technologies. As CEO of the Insights Association, she advocates for innovation, governance, and collaboration across the global research ecosystem, guiding organizations toward smarter, faster, and more responsible decision-making.
