AI is transforming strategic marketing and decision-making in the power industry. In this episode of Decisions Now, Erin Pearson sits down with Jim Donohue, a former marketing executive, to dive into how AI is revolutionizing data analysis, market forecasting, and commercialization strategies in power generation.
Jim and Erin discuss:
- AI’s role in strategic marketing and data-driven decision-making
- Challenges of data overload and AI’s ability to streamline insights
- AI’s impact on market forecasting and energy sector innovation
- The need for human validation in AI-driven insights
- Rapid market shifts, including the resurgence of nuclear power
- Effective B2B marketing strategies in the power industry
- Aligning product innovation with evolving customer needs
About our guest:
Jim is a veteran executive with over 40 years of experience in the power industry, specializing in strategic marketing, market analysis, and commercialization. He held leadership roles at GE Vernova (formerly GE Gas Power) and played a key role in energy transition strategies, product marketing, and data-driven decision-making.
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