The year 2023 marked a significant shift in the educational landscape with the rapid adoption of adaptive learning platforms, the emergence of GenAI-powered tools, and a heightened focus on personalizing and validating skills. Key decision-makers in the industry foresee challenges in shifting economic conditions, changes in education policies, and evolving student demographics in 2024. Internally, organizations anticipate hurdles such as prolonged sales cycles, difficulty in measuring learning outcomes, and ineffective marketing strategies. The whitepaper explores the anticipated trends shaping the EdTech industry in 2024 and strategies for leveraging these trends effectively.